Christian Eedes, from Winemag.co.za, recently discussed the subject of selling wine in a world that thinks Africa is a country. It is an interesting and thought provoking piece that illuminates the many misconceptions that come with selling fine wine from certain regions in the world. From a South African point of view, he feels that we need to discuss the topic more, especially when it comes to defining a strategy to improve international market share and uplift the brand image of our country.
Fine wine is often a difficult and complex story to tell. Two of the biggest contributing factors that Christian points out, are provenance and heritage. He also goes on to recommend successful templates that the South African wine industry could follow. The subject is more relevant than ever and the article is an excellent breakdown of the challenges and opportunities that await local producers as we try to break int0 the international market.