Wine Cellar is a renowned fine wine company based in Observatory, Cape Town, dedicated to offering the finest selection of local and international wines online. We also offer specialised cellaring services, wine tastings and investment opportunities. Our passion for wine is reflected in everything we do, and we place a strong emphasis on knowledge and thought leadership. Our marketing team is seeking a dynamic and enthusiastic Marketing Coordinator to elevate our brand presence both online and offline.
Job Summary:
The Marketing Coordinator will be responsible for executing our digital marketing strategies, with a strong focus on social media, content creation, and SEO. This role requires a creative thinker who can engage with our community, ideate innovative campaigns, and ensure our online presence is constantly evolving. The ideal candidate will have a deep appreciation for wine and for storytelling, helping us to convey our brand’s message across multiple platforms.
Key Responsibilities:
Community Management:
Oversee and manage all social media accounts, engaging with our community to foster a strong online presence.
Paid Campaign Management:
Conceptualise, design and manage social media paid campaigns. You will also be responsible for tracking performance, analysing results, and reporting back on campaign effectiveness.
Content Creation:
Regularly update the blog to maintain a strong digital footprint.
SEO & Paid Search:
Continuously implement strategies to enhance the SEO of our website, ensuring it remains optimised and up-to-date. Experience with Google Ads would be a plus.
Email Marketing:
Assist with the creation and distribution of our email campaigns and automations, from crafting copy to assisting the design team.
Event Support:
Attend tastings to capture moments for social media. Provide general support when necessary, contributing to the overall success of our events.
Marketing Collateral:
Assist with the creation of marketing collateral, maintaining our brand identity and optimising the customer experience at every touchpoint.
Team Collaboration:
Provide marketing updates during weekly meetings, ensuring alignment across departments.
Candidate Requirements:
- Degree in English, Marketing or similar
- Proven experience in copywriting and digital marketing, particularly in social media management and paid campaigns
- Strong understanding of SEO principles and content creation
- Excellent communication and interpersonal skills
- Ability to work independently and collaboratively in a fast-paced environment
- An interest in fine wine
- Experience with design tools (e.g., Canva, Adobe Suite) and WordPress
- Ability to monitor and analyse metrics to track the success of marketing campaigns (using Google Analytics, Mailchimp, etc.)
- Flexibility to attend events outside regular working hours
- Based in Cape Town
How to Apply:
Please submit your resume, a cover letter, and any relevant portfolio or work samples to careers@winecellar.co.za.
